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Chapter 8: Painlessly Publishing Article... > THE "NICHE TO GET RICH" STRATEGY - Pg. 114

114 N 6 S TEPS TO F REE P UBLICITY I look forward to hearing from you about whether the above ideas hit the mark for Business 2.0. Sincerely, Marcia Yudkin P.O. Box 305 Goshen MA 01032 Phone: 800-333-8376 E-mail: Website: T HE "N ICHE TO G ET R ICH " S TRATEGY Perhaps you service quite a varied clientele--everyone from attor- neys to membership organizations to zoos. You'll feel tempted to write general articles and attempt to place them in magazines and at Websites. However, there is a much smarter way to accomplish your