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Chapter 8: Painlessly Publishing Article... > YOUR OWN E-ZINE OR BLOG - Pg. 116

116 N 6 S TEPS TO F REE P UBLICITY Finally, even in this electronic age, the depth of knowledge re- vealed in a book can make a direct, gratifying effect on readers. Tony Putman says that since publishing Marketing Your Services, he's received telephone calls and letters from every continent except Antarctica, representing hundreds of thousands of dollars in billings. The secret, he says, is writing something that makes a clear and distinctive point about the difference you can make with the problems readers have. "Write so that the reader will say, `This is exactly what I've been looking for. I'll give this person a call'"--excellent advice to keep in mind for articles, too. Y OUR O WN E- ZINE OR B LOG If you enjoy writing, you don't have to depend on the publishing industry to convey your latest chunk of thinking to your target mar- ket, of course. For minimal cost, you can attract subscribers and read- ers to your insights as published in your e-zine or blog. An e-zine, or e-mail newsletter, containing one or more articles, goes out on a regu-