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Contents > Contents - Pg. 5

What Publicity Can Do for You n 5 Contents Introduction to the Third Edition......................................................7 P ART I: G ETTING S TARTED W ITH P UBLICITY Chapter 1: Riches...Credibility...Prestige...Opportunity-- What Publicity Can Do for You....................................13 Chapter 2: Thinking Like a Publicity Hound................................21 Chapter 3: The Comfort Factor: Exposure Without Feeling Exposed................................................37 P ART II: W RITING TO G ET P UBLICITY Chapter 4: 6 Steps to Free Publicity: Creating and Distributing a News Release...........................................53 Chapter 5: Supporting the Story With a Media Kit or Online Media Room........................................................69 Chapter 6: Letters That Pitch for You, Rattle the Public, or Roll Out Your Message..............................................79 Chapter 7: Tip Sheets That Keep You in People's Minds, Files, and Favorites...........................................................91 Chapter 8: Painlessly Publishing Articles Yourself........................103 Chapter 9: Advertorials That Don't Cost You a Cent..................119 P ART III: S PEAKING AND A CTING FOR P UBLICITY Chapter 10: Staging Magnet Events.....................................................129 Chapter 11: Speaking, for Fee or Free................................................137 Chapter 12:Hitting the Airwaves, on the Radio, TV, or the Web..........................................................................151 Chapter 13: Schmoozing That Puts You in the Public Eye.....................................................................167