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Contents > Contents - Pg. 6

6 N 6 S TEPS TO F REE P UBLICITY P ART IV: P OLISHING Y OUR P UBLICITY S KILLS Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter 14: Cooperating With Reporters.........................................181 15:Performing on Radio and TV Like a Pro...................193 16: Pitching Over the Phone...............................................203 17: 10 Pitfalls in Publicity Writing-- and How to Avoid Them...............................................207 18: 77 Ways to Get Unstuck When Trying to Write....................................................215 19: Getting Sizzling, Forceful Testimonials......................221 20:How to Concoct Creative Angles, Images, and Exploits........................................................233 21: Becoming Findable Through Search Engines..................................................................239 22:Making Time to Publicize..............................................247 P ART V: K EEPING THE P UBLICITY M OMENTUM G OING Chapter 23:Capitalizing and Building on Your Free Publicity...........................................................255