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286 N 6 S TEPS TO F REE P UBLICITY T tackiness, 50 talking heads, 165 points, 73, 76 talk-show scouts, 74 taping, 194 target market, your, 104, 116, 134, 241, 251 your primary, 153 target media, choosing your, 24 targeted media list, buying a, 60 Taylor, Frederick, 16 technology, test your, 134 teleclass, 144 teleseminar, 199 teleseminar tools, 268 teleseminars, 144-145 terminology, your, 240 U unsolicited letters, 224 V vague phrases, 207 Valentine, Sue, 27 verbal clutter, 212 video, online, 13 video news releases, 156 videos, 98 viral marketing, 231 visibility, 118 visibility as payment, 111 visuals, 147 W Weaver, Meg, 108 Web radio, 162 Webinars, 144-145