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PART II: WRITING TO GET PUBLICITY > Chapter 7: Tip Sheets That Keep You in Peop... - Pg. 91

Tip Sheets That Keep You in People's Minds... n 91 Chapter 7 Tip Sheets That Keep You in People's Minds, Files, and Favorites nlike some master networkers I know, I don't have much of a business card collection. To me they're usually utilitarian bear- ers of contact information without much other communicative value. Recently, however, I ran across a sheet of paper titled "How to Produce Photos With Impact" from Nat Starr Associates of Troy, Michigan, that I had picked up at a speakers' convention a decade ago. Because it was packed with useful tips, I saved it as I wouldn't have Starr's business card or brochure. You may not want to dispense with cards, but I hope you'll consider keeping tip sheets on hand as a basic publicity U