Hitting the Airwaves, on the Radio, TV, or the Web n 151 Chapter 12 Hitting the Airwaves, on the Radio, TV, or the Web ention TV or radio in the context of publicity, and most people's minds lock on to being a guest on an interview show. But the airwaves hold a much wider band of opportunities for the publicity hound. Although being a guest of Regis Philbin or Tyra Banks may expose you to the broadest daytime national TV audience, some of the other options offer a more consistent, targeted impact, and more control. In Macon, Georgia, for example, psychologist Amy Flowers had a regular 90-second spot called "Creative Coping" on radio station M