Becoming Findable Through Search Engines n 239 Chapter 21 Becoming Findable Through Search Engines hen the World Wide Web was new, enthusiasts would "surf" for hours, clicking from site to site in an orgy of exploratory joy. They would also pounce on suggestions from the media or friends of new and interesting Web pages to visit. During those pioneer days of 1996, Canadian Edward Palonek had created FoundMoney.com, which helps people locate and recover unclaimed funds to which they're entitled. He received a life-changing phone call from a pro- ducer for Oprah Winfrey's show who had checked out his Website and invited him onto the show. Throughout the course of the next W