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Chapter 7 SELLING A COMPANY TO HIGH PRIO... > Chapter 7 SELLING A COMPANY TO HIGH ... - Pg. 108

108 Why Customers Really Buy orld T he W hole W or ld in Y our Hands For generations, the nation's best and brightest engineering graduates vied for an employment offer from this renowned inter- national manufacturer of precision tools. It was a highly coveted prize, the brass ring. Undeniably, being associated with such a com- pany was prestigious, but the real draw was an employment pack- age that offered adventure, excitement, and unlimited possibilities. Ultimately, the "chosen few" who joined this elite group of engineers jumped at the chance to participate in the company's highly structured, but time-tested, career path. They readily agreed to the stipulation that they relocate to far-flung locations every few years. Taking on different assignments and gaining new expe- riences in the process was an exhilarating prospect. They welcomed the opportunity to expand their horizons, achieve a more sophis- ticated global perspective, and have as many adventures as pos-