Why Customers Really Buy > Part II: Putting Emotional Triggers to Work----Sales - Pg. 73: Safari Books Online

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Why Customers Really Buy

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ACKNOWLEDGMENTS

Part I: Discovering the Power of Emotion

Part II: Putting Emotional Triggers to Work----Sales

Chapter 4 JUMPSTARTING SALES: THE EMOTIONAL TRIGGERS THAT SOLVED THE MYSTERY OF A WEAK CATEGORY

Chapter 5 ACQUIRING NEW CUSTOMERS: THE EMOTIONAL TRIGGERS THAT TRANSFORMED A SALES ORGANIZATION

Chapter 6 WINNING MORE BUSINESS FROM EXISTING CUSTOMERS: THE EMOTIONAL TRIGGERS THAT CAPTURED SENIOR MANAGEMENT ATTENTION

Chapter 7 SELLING A COMPANY TO HIGH PRIORITY RECRUITS: THE EMOTIONAL TRIGGERS THAT DOUBLED ACCEPTANCE RATES AMONG TOP TALENT

Part III: Putting Emotional Triggers to Work----Marketing

Part IV: Putting Emotional Triggers to Work----Customer Relationships

Part V: Integrating Emotional Logic

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Part II Putting Emotional Triggers to Work--Sales