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Part III: Putting Emotional Triggers to ... > Chapter 12 REPOSITIONING A BUSINESS:... - Pg. 171

Repositioning a Business 171 Chapter 12 Repositioning a Business The Emotional Triggers That Rescued a Newly Integrated Company At times, there's an advantage to The greatest problem being first and staking your claim. in communication is the Just as often, there's a benefit to let- illusion that it has been