Why Customers Really Buy > Part III: Putting Emotional Triggers to Work----Marketing - Pg. 121: Safari Books Online

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Why Customers Really Buy

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ACKNOWLEDGMENTS

Part I: Discovering the Power of Emotion

Part II: Putting Emotional Triggers to Work----Sales

Part III: Putting Emotional Triggers to Work----Marketing

Chapter 8 BUILDING THE BRAND: THE EMOTIONAL TRIGGERS THAT LAUNCHED PROFITABLE NEW VENTURES

Chapter 9 CO-EXISTING WITH THE INDUSTRY GIANT: THE EMOTIONAL TRIGGERS THAT REPOSITIONED A SERVICE BUSINESS

Chapter 10 INVENTING A NEW BUSINESS: THE EMOTIONAL TRIGGERS THAT TURNED A POPULAR ACTIVITY INTO A NATIONAL INDUSTRY

Chapter 11 MARKETING TO DONORS: THE EMOTIONAL TRIGGERS THAT INCREASED CONTRIBUTIONS

Chapter 12 REPOSITIONING A BUSINESS: THE EMOTIONAL TRIGGERS THAT RESCUED A NEWLY INTEGRATED COMPANY

Part IV: Putting Emotional Triggers to Work----Customer Relationships

Part V: Integrating Emotional Logic

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Part III Putting Emotional Triggers to Work--Marketing