e e e About the Author AURON S ONNIER is a marketing advisor, speaker, and trainer. She leads Sonnier Marketing & Communications, Inc., which teaches aggressive companies how to stand out, stir the pot, and put marketing into action. Lauron has dedicated her entire career to marketing in one form or an- other. She holds a BS degree in communications and has spent more than 20 years in the marketing trenches. She has worked in television, public relations, and advertising serving the needs of many. She has worked as a marketing director, championing a single cause. And, she's been a business owner herself relying on her own methods. Acutely aware of the issues facing L