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Index > C - Pg. 217

e e e Index accountable, holding yourself, 97 accounting, role of, 37, 40-41 action, calling your target to, 187 the importance of constant, 24 actionable marketing plan, 119, 136 activities, creating company, 41 acts of service, 71-72 administrative details, 49 advantage, marketing, 51 advertising campaigns, 85 specialties, 135 advertising, billboard, 19 affirmation, words of, 72 aggressive, being, 18 apologies, making too many, 192 attention, getting, 87 attributes, identifying your, 97 audience, target, 12, 48 automatic marketing, 120 awareness, building, 69 stirring, 68-69, 210-211 bad processes, editing out, 150 benefits, committing to, 46 billboard advertising, 19 Blue Man Group, 106 brochure, company, 135 brochures, creating standard, 48 budgets, establishing, 143 building awareness, 69 building your business, 199 business development, 37, 38 business operations, 37 business, building your, 199 repeat, 63 running your, 199 taking a look at your, 19 businesses, the DNA of, 25-26 business-to-business sales, 45 buzzwords, 22 getting rid of the, 172-173 campaigns, advertising, 85 e-mail, 135 candidates, ideal marketing, 38 Chaos Theory, 30 217