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Introduction - Pg. 11

e e e Introduction Time to get clear and confident eople make marketing far too complicated. They get stuck in cumber- some strategies, follow the crowd without knowing where it's going, and believe they have to spend a lot of money to make marketing work. The problem is that they aren't thinking like marketers. In fact, they may not be thinking at all. When it comes to marketing, I believe most business owners and managers are working much harder than they have to. Maybe you are, too. Most are missing hundreds of marketing opportunities that stare them in the face in the everyday operation of their business. Maybe you are, too. P