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Linking Traditional TV Advertising to Internet Advertising Moreover, in addition to establishing ad links based on pure media content analysis, more in- formation retrieval approaches can be employed to better process the text information from E- commerce websites, as well as to develop more effective tag aggregation and textual re-search. FUTURE RESEARCH DIRECTIONS Preliminary research on linking TV and Inter- net ads has been done. From the media content analysis, indexing and retrieval point of view, several promising topics are worthy to further explore. Firstly, the development of large-scale multimedia concept lexicon for advertising im- ages/videos could be useful to establish richer user preference models for consuming targeted internet ads in terms of user favorite products/services categories, scenes, people, events, etc. Secondly, analysis in automatically linking ads across two distinct media platforms, regardless of any prior metadata. Television and the Internet exhibit a special relationship, offering consumers a com- plete journey. For instance, many online brands have used TV brilliantly to drive online responses. In search of the right business and advertising model, we oversee that cross-media advertising model could probably perform better with TV as the lead medium. TV is able to brilliantly kick off a process, creating interests or desires that other media platforms can exploit, where the linked ad information provides a portal service to recom- mend or decide for viewers. ACKNOWLEDGMENT This work is supported by grants from the Chi- nese National Natural Science Foundation under