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Chapter 15: Targeted Mobile Advertisemen... > ABBREVIATION LIST - Pg. 300

Targeted Mobile Advertisement in the IP Multimedia Subsystem ABBREVIATION LIST · · · · · · · · · · · · · · · · · · 3GPP: 3 rd Generation Partnership Project AAA: Authentication, Authorization and Accounting CSA: Content Selection Algorithm CSCF: Call Session Control Function HSS: Home Subscriber Server HTML: Hypertext Markup Language HTTP: Hypertext Transmission Protocol IETF: Internet Engineering Task Force IMS: IP Multimedia Subsystem ISC: IMS Service Interface ITU: International Telecommunications Union MMS: Multimedia Message Service NGN: Next Generation Network OMA: Open Mobile Alliance PAIL: Personalized Advertisement Insertion Logic PGM: Presence and Group Management RTP: Realtime Transfer Protocol SDP: Session Description Protocol