Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

8 Pricing Strategy > Case 8.1 Nirma in Dilemma

Case 8.1 Nirma in Dilemma

Nirma Detergents was started by Karsanbhai Patel in 1969. He sensed an opportunity and launched the detergent powder (washing powder) at one-third the price of the competitors. Its mission statement was: “Better products, Better value and Better living.” In no time, Nirma Detergent Powder (Nirma Washing Powder) became a household name and people, for whom using detergent powder was a distant dream, wasted no time in purchasing the trial pack. The Nirma Detergent Powder (Nirma Washing Powder) was phosphate-free and was also environment friendly. People liked the product greatly and soon, Nirma became a household name. Today, in terms of market penetration, Nirma is ranked number one in India in the detergent powder category. Nirma broke the....


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free 10-Day Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint