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Learning How to Listen

So the first step to success in social media is listening. But how do we manage to tune in to millions of blogs, tweets, and messages and so on? “Surely there aren’t enough hours in the day,” we hear you cry!

It’s actually easier than you might think. There are some wonderful listening and Share of Voice (SoV) tools and services out there that do all the trawling for you and find the snippets of information you need to pay attention to. There are many to choose from, some free and some available on a subscription fee basis. Here are some of the most popular and effective options to get you started.


  

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