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So, You Want to Start a Business?: 8 Ste... > Chapter Four. How Do You Choose the ...
Chapter Four. How Do You Choose the Right Customers?
Chapter Topics
- Who are your right customers?
- Why do customers buy?
- How do you find high-probability prospects?
- Doing a market survey
- Who is your competition?
- How do you do a competitor analysis?
This chapter, as well as Chapter 5, "How Do You Design Your Product or Service?" will help you answer the 3 Ws:
- What will I sell?
- Who will buy?
- Why will they buy?
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