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E-commerce Web sites

E-commerce refers to the direct buying and selling of products and services online. Most e-commerce companies sell products, although there are a growing number of online businesses that sell services. People opt to sell products and services online rather than through traditional means for a variety of reasons. Some online stores are set up to sell a product that wouldn’t sell in sufficient volume to support a brick-and-mortar store. An example is Oddball Shoe Company (www.oddballshoe.com), a Web that sells a size 16 EEEE athletic shoe for men and similar odd-sized shoes. Another rationale for an online store is to gain a broad audience for a specialty item. An example is Wadee (www.wadee.com), a Web site that sells handmade children’s toys.


  

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