202 brilliant business plan Protecting our Knowledge BUSINESS PLAN ACTION: Do a knowledge audit of your proposed business, i.e. what knowledge do you or will you possess in your business that is particularly valuable or even critical to your business? BUSINESS PLAN ACTION: How will you protect your knowledge and stop your business losing critical knowledge? What steps can you take to mitigate the loss of such key people/knowledge? Include some statements about knowledge. What is the important/critical knowledge? Explain how you will protect certain knowledge embedded in your business, e.g. through relationships. If you business is based upon Intellectual Property rights, and especially if you are seeking external investment, you must have a very clear presentation of it and all the technical/legal details. Appendix 2 ­ Illustrative Business Plan templates Business Plans don't change in their fundamental nature and whatever the business, addressing the same key ques- tions is a common theme, e.g. what is the market need? Are the right people in place? How much money will it make? All the common parts of the Business Plan remain. However, different types of business do require a change of emphasis between the sections of the report and in particular certain sections become more important. Below are some examples of this change of emphasis within the standard Business Plan template.