Contents About the Author Acknowledgements An introduction to writing your Business Plan Getting started Competition ­ show how you'll beat them Harnessing the power of marketing Making money ­ the most popular part of the plan! Funding your business The people side of your Plan Protecting your ideas How to reduce your Plan to two pages ­ the 1 2 3 4 5 6 7 8 9 viii ix 1 17 31 59 105 125 139 153