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Harnessing the power of marketing > Harnessing the power of marketing - Pg. 104

104 brilliantbusinessplan brilliant recap Marketing will make or break your business ­ harness its power. Who will your customers be? When we have a clear picture of who our customers are, we can tailor our offering and our business to particularly resonate with this group or groups. Price and cost are different and not connected. Pricing strategy needs careful consideration and, if possible, value pricing is the most attractive. Remember, you have to be on the internet. Even if you are not an internet-based business. If you have no website you are invisible to a large number of customers. Brands may be the solution to reducing competition.