Endorsements for ReFocus: Cutting-Edge Strategies to Evolve Your Video Business

“Video producers, photographers—any creatives starting or rebooting a business—pay attention to Ron and Tasra Dawson’s brilliant new book. Rarely do I come across anything remotely useful in writing about how to solve the business side of a creative life. This book made me sit up and reread each section, paragraph, sentence. Because ReFocus combines basic common sense with insightful advice, I learned new things, remembered valuable ideas that I’d forgotten, and was inspired. And they manage this without guilt or attitude, like an intervention with a teenager, so that their words really get through the crazy creative brain. Your life and your business will change after you absorb this wise, practical, invaluable guide—the new bible for creative businesses!”

—Doug Menuez, Director/Commercial and Editorial Photographer

“If you want to be a visual artist and you want to make a living doing it, there’s one cold hard fact you should know right now: You have to concentrate on the business side first. The art comes later. As someone with three decades worth of media experience, I’ve been looking for people like Ron and Tasra to help spread the word: Creatives need business skills. Don’t go out and buy a new camera. Buy this book. Learn to build your business. Let your clients buy your gear for you later. Ron & Tasra’s passion for life and the video business shine through this book. If you read it, you’ll catch the same fire that helped make them successful.”

—Scott Bourne, President, Bourne Media Group

“We can often get so lost in the art of what we do that we forget or undervalue what keeps everything running—and that is the business side. Ron and Tasra Dawson have been educating for years on the importance of this side. They are authorities in our industry for everything business, and they always say what needs to be said. As our industry evolves at a record pace, there could not be a better time for these words to be said.”

—Patrick Moreau, StillMotion

“There has been a cataclysmic, confusing change in the way successful entrepreneurs market themselves. The old methods are no longer effective, and the new strategies that you desperately need are in this comprehensive, step-by-step guide. Get this book and then you’ll get it.”

—John Goolsby, author, The Business of Wedding & Special Event Videography

“ReFocus is an incredible resource for all video professionals. If you’re just starting out or in the process of making over your business, this book addresses all the major areas to help ensure your career success.”

—Tim Sudall, Video One Productions

“Ron and Tasra will help you to move mountains in your business. Who better to guide you on a tour of successful business principles for your video/photo business than a crew that doesn’t just talk the talk, but truly walks the walk? It’s hard not to imagine success for those who apply what they’ll learn in this book!”

—Lance Gray, CEO, PixelPops

“Our experience shows that one thing desperately lacking among small-business video producers is a clear and cohesive understanding of their brand and how to differentiate themselves from others in their industry. That’s all about to change.”

—Craig Johnson, Brand Strategist, Matchstic

“ReFocus is a much-needed, incredibly informative and valuable book, written by a much-needed, incredibly informative and valuable couple named Ron and Tasra Dawson. If you read this book through, and apply the information, it should turn your world around. Please enjoy this very special inspirational and practical guide to event filmmaking business.”

—David Robin, david robin | films

“Ron and Tasra Dawson have demystified what it takes to succeed in the event video industry. With this book, a beginning producer can expect to avoid three years’ worth of trial and error while charting a steady path to the top of his or her market.”

—Chris P. Jones, Co-Founder In[Focus], Mason Jar Films

“ReFocus is a geyser of information about our rapidly changing industry.”

—Chase Jarvis, Director/Commercial Photographer

“From big-picture strategy to ground floor tactics, Ron and Tasra Dawson have unlocked it all by offering you turnkey access to the kingdom of commercial creative storytelling. Don’t miss this gift. ReFocus now. Your future may depend on it.”

—Dane Sanders, Author, Fast Track Photographer

“ReFocus will inspire you with clear guidelines, precise steps, and solid research to grow your video business. Stand out from the crowd, online and off, with your feet firmly on the ground. Focus and flourish—this book gives it to you straight.”

—Victoria Vestal and Brad Kupper, Barndoor Studios, Photo and Video

“Purple Cow? Blogosphere? If you have to ask what these things are—or if you’re not sure—you’re at a huge disadvantage in today’s business world. ReFocus is the business guide for today’s videographer.”

—Julian St Pierre, Co-Founder, IN[FOCUS] and Studio Vieux Carre