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Chapter 6: Sex App-eal > COURSE CORRECTING

COURSE CORRECTING

After you launch the free version of your app, you need to give it some time to generate interest. I give it about one to two weeks while I assess the incoming data and continue the market research. During that time, the App Store customers will vote with their downloads, and let you know whether your idea or marketing is working.

Give the marketing basics your best shot for your app launch, but you will not always hit the bull's-eye with your first attempt. You must understand and accept this concept. Most developers make the mistake of ignoring these marketing basics. Of those developers who don't make this mistake, many make another mistake, which is to think that they need to worry about the marketing only once. They create an icon they like, pick a title that excites them, and publish the app.


  

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