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NAG SCREENS

Have you ever been to a nice restaurant where the waitress upsells you? She says, “Hey, that pesto pasta is awesome. Would you like me to add some shrimp to that?” You think about it for a second and sometimes say, “Sure. Why not?” You didn't think about the shrimp, but when presented with the option, you went for it.

That's the job of the nag screen (see Figure 8.1). It's a pop-up window that appears when an app is started. It has a short call to action, giving the users the option to download the pro version of the app that has more features than the one they downloaded.

The nag screen plays into the users' impulse buy mentality. Once users have downloaded and opened up your free app, you can offer that premium content and expect a reasonable conversion rate. Make sure that you don't throw just anything up there. Like any upsell, you do have to be strategic in how and what you promote to your customers. A slick demonstration of value on a nag screen may hook potential buyers, but, if done improperly, it can turn customers away from your app entirely.


  

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