Chapter 5: New Storefronts, New Opportunities

In This Chapter

• Discovering auction sites beyond eBay
• Creating and selling your homemade goods online
• Selling on demand with CafePress
• Spotting other storefronts that are worth your attention

Selling online through storefronts has become second nature thanks to pioneers such as eBay, Yahoo!, and Amazon. These big-name storefronts quickly earned reputations as being online wealth makers. Although they continue to have the clout to help you pull in numbers and make the sale, bringing together buyers and sellers is only part of the equation in building a successful online marketplace. As online business models evolve and new technologies become available, traditional storefronts struggle to retain their appeal. That leaves the door open for new competitors.