Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.


We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Subscriber Reviews

Average Rating: 4.5 out of 5 rating Based on 2 Ratings

"Excellent step by step guide to Lean Startup" - by cluther on 28-JUN-2012
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
I consider this book part of the "Lean Startup Trilogy". Picking up where Steve Blank's "The Four Steps to the Epiphany" and Eric Ries' "The Lean Startup" leave off, Ash provides a road-tested step-by-step playbook on efficiently building a new business.

Though Ash advises readers that "there are no silver bullets" for guaranteeing success, he does provide a practical cookbook for identifying and mitigating risks early on - when failure is less expensive.  Using the "Lean Canvas" rapid visualization tool, Ash walks the reader through a 'scientific' process of quickly documenting their business plan, testing the underlying assumptions, and then iterating the plan based upon the test results.

Like Ash, I view this work from a software technology perspective, but I suspect that this process would also work for other industry segments. But for aspiring tech entrepreneurs, I can't recommend this book strongly enough.

Report as Inappropriate


The publisher has provided additional content related to this title.


Visit the catalog page for Running Lean, 2nd Edition

  • Catalog Page

Visit the errata page for Running Lean, 2nd Edition

  • Errata