Part 3: Putting Your Plan to Work

Your plan can be a tool for running and growing your business—or it can be a stack of paper lying useless in a drawer. In this part, we show you how to use your plan to land financing, manage your business better, attract investors, and more. We also discuss how you can make your plan a living, breathing part of your business. Chapter 15 covers the specifics of using your plan to get financing, while Chapter 16 discusses how it can be put to work as an important management tool. And because no plan is worth the paper on which it’s written if it isn’t current, we wrap up with Chapter 17, which includes great ideas for keeping your plan up-to-date.