Back Me Up

Backup documents add credibility to the case you make. Although you don’t want to overwhelm your reader with paper, proper backup will reassure nervous investors and lenders that you’ve done your homework and that what you’re saying is reasonable.

What backup material should you include? And where should it go? It will likely depend on your business plan, but include anything that will back up assertions that you’ve made, as well as items that are likely to impress your audience. All of the information you include should help you put your best foot forward.