Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

15. Find the Perfect Tools > Choosing the Right Tool for the Job

Choosing the Right Tool for the Job

In his book The Paradox of Choice (Harper Perennial), Barry Schwartz cites a study showing that users are paralyzed by too many choices. Rather than being happy that they have lots of choices, too many choices make them uncomfortable. For example, there was a store that sold jam, and to allow customers to sample their wares, they put out a table with three jars of jam. Sales of jam skyrocketed because customers liked being able to taste the jam before they bought it. Using logic, the proprietors decided to put out 20 jars of jam for tasting. And the sales of jam plummeted. Having three jars was good because people liked to be able to sample. But having 20 jars became overwhelming. People still....


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint