Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

10. Finding Beautiful Insights in the Ch... > Who Wants to Visualize Social Networ...

Who Wants to Visualize Social Networks?

My fieldwork with social network analysts, both in academia and industry, suggests that pure statistical analysis is the most commonly used technique when attempting to interpret social networks. Although network visualizations are common in research publications and reports, they are typically created for communicative purposes after the analysis is complete and not necessarily visualizations used during the exploratory analysis.

A history of the use of visual images in social networks is described in "Visualizing Social Networks" (Freeman 2000), including one of the earliest known examples of a social network visualization by Jacob Moreno in 1934. In Figure 10-2, the triangle nodes are boys and the circle nodes are girls. Without knowing any details about who the individuals in this classroom are, one quickly learns from the visualization that 1) boys are friends with boys, 2) girls are friends with girls, 3) one brave boy chose a girl as his friend (although this was not reciprocated), and 4) there is an isolated group of two girls. This visualization typifies how a legible and well-positioned network can explain the social structure of individuals.


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint