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During sprint planning we plan the work. During sprint execution we do the work. During sprint review we inspect (and adapt) the result of the work (the potentially shippable product increment). The sprint review occurs near the end of each sprint cycle, just after sprint execution and just before (or occasionally after) the sprint retrospective (see Figure 21.1).
Figure 21.1. When the sprint review happens
The sprint review gives everyone with input to the product development effort an opportunity to inspect and adapt what has been built so far. The sprint review provides a transparent look at the current state of the product, including any inconvenient truths. It is the time to ask questions, make observations or suggestions, and have discussions about how to best move forward given current realities.