14.4. Deliver Frequently

If you have a business problem, a solution to that problem today is much more valuable than a solution to that problem in six months—especially if the solution will be the same then as it is now. Value is more than just doing what the customer needs. It’s doing what the customer needs when the customer needs it.

Delivering working, valuable software frequently makes your software more valuable. This is especially true when a real customer promotes the most valuable stories to the start of the project. Delivering working software as fast as possible enables two important feedback loops. One is from actual customers to the developers, where the customers use the software and communicate how well it meets their needs. The other is from the team to the customers, where the team communicates by demonstrating how trustworthy and capable it is.