CHAPTER 14 Deliver Value Your software only begins to have real value when it reaches users. Only at that point do you start to generate trust, to get the most important kinds of feedback, and to demonstrate a useful return on investment. That's why successful agile projects deliver value early, often, and repeatedly. Exploit Your Agility Simplicity of code and process are aesthetically pleasing. Yet there's a more important reason why agility helps you create great software: it improves your ability to recognize and take advantage of new opportunities. If you could predict to the hour how long your project would take, know what risks would and wouldn't happen, and completely eliminate all surprises, you wouldn't need agility--you would succeed with any development method.