If you’ve done everything right, you should be able to sit back and bask in the glory of a successfully launched product. If things have gone pear-shaped, you hopefully have contingency plans in place so at least you know what direction to panic in. If worst comes to worst, you can always pull the app out of the store.

I know that, in spite of the last week fire-drill, the day that my iOS app went live in the store was one of the proudest in my life. As I type this, I can look up and see a framed copy of the marketing poster for the app, which hangs in my office at home. I sincerely hope that your launch day is as happy and trouble-free as ours was.