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You can't possibly write all the production code in pairs. It will be too slow. What if two people don't get along? Unless:
The coding standards reduce the picayune squabbles.
Everyone is fresh and rested, reducing further the chance of unprofitable ... uh ... discussions.
The pairs write tests together, giving them a chance to align their understanding before tackling the meat of the implementation.
The pairs have the metaphor to ground their decisions about naming and basic design.
The pairs are working within a simple design, so they can both understand what is going on.