Conclusion

The purpose of this chapter has been to point out the value of organizational vision. Vision is a useful concept, which has been validated by research. Despite the value that it adds to organizational performance, it is often overlooked or misunderstood and misused by leaders. It appears that an effective vision can improve the chances for successful innovations and transformations, improve team members’ morale and commitment to the organization, and impact the bottom line. This chapter explained how vision works using a simple feedback model with vision as the standard or metagoal at the top of other organizational or project goals. This chapter also outlined practical implications of this model for project managers. Developing and effectively communicating a project vision may be the most effective tool that a project leader can use.