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QFD in Project Management—A Pragmatic Ap... > The Value of QFD in the Development ...

The Value of QFD in the Development Cycle

The early beginnings of QFD, in the ’70s, concentrated on correlating customer requirements with design attributes, it then developed rapidly in a variety of industries in Japan and was extended from design attributes through to parts, processes, and production. Most documented applications of the technique are in the area of product development (Kathawala and Motwani 1994), although applications in software development (Haag, Raja, and Schkade 1996), educational program design, and the service industry (Graessel and Zeidler 1993) have been published.

The technique is widely seen as the answer to the ills of product development. Quicker time to market and the right product are the ultimate goals of the competitive product developer, and theoretically QFD has all the components needed to achieve those goals. Those publications that claim success of the technique, in the main, are directed toward the product development area where the developer can get close to the real customer and when the product that is to be developed has no major technological challenges associated with it. However, this is not to say that its application is limited only to those types of projects.


  

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