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The developers of a product need to understand the client’s problems. They need to place themselves in the client’s shoes when making product-related decisions. This is not easy to do; nor typically is there a relatively expedient manner to acquire this perspective. In steps the business architect who provides the important function of mentoring project members with regard to the impact that their product decisions can have on the client’s overall satisfaction with the product.
Lesson 4.8
Without the influence of the business architect, products often err, being insensitive to satisfying the client.