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The takeaways from this chapter include the following:
“Selling” agile is usually best done by not selling per se, but instead by listening, offering alternative solutions, and by being (or providing) a great example of what agile teams can accomplish.
When presenting agile to the team, the members will usually object to the number of meetings, having to do gross-level estimating, the perceived lack of architectural planning, and the issue of needing a co-located team. Although all of these issues can be addressed, don’t forget to look for the hidden objections—such as fear of change—that may be driving the resistance.
Management resistance is frequently centered around the perceived loss of control and personal identity. Although objections such as the concern for lack of long-term planning, missing Gantt charts, and matrix organizational issues can all be addressed, other issues may be deal-breakers: insistence on the success of the current method, lack of trust, or refusal to change for personal/political reasons.
Issues of resistance from the business or customer that can be addressed include a reluctance to contract on a T&M basis, a lack of time or willingness to spend it with the team, and a need to make changes at the drop of a hat rather than on an iterative basis.
Other methods of selling agile include socialization, brown-bag sessions, attendance at local chapter meetings, outside consultation, and simply not bothering to sell at all (going agile in “stealth” mode).