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Chapter 25. The Rise, Fall, and Resurrec... > PROJECT INITIATION: DEVELOPING THE B...

25.6. PROJECT INITIATION: DEVELOPING THE BUSINESS CASE

For the Iridium Project to be a business success rather than just a technical success, there had to exist an established customer base. Independent studies conducted by A.T. Kearney, Booz, Allen & Hamilton, and Gallup indicated that 34 million people had a demonstrated need for mobile satellite services, with that number expected to grow to 42 million by 2002. Of these 42 million, Iridium anticipated 4.2 million to be satellite-only subscribers, 15.5 million satellite and world terrestrial roaming subscribers, and 22.3 million terrestrial roaming-only subscribers.

A universal necessity in conducting business is ensuring that you are never out of touch. Iridium would provide this unique solution to business with the essential communications tool. This proposition of one phone, one number with the capability to be accessed anywhere, anytime was a message that target markets—the global traveler, the mining, rural, maritime industries, government, disaster relief, and community aid groups—would readily embrace.


  

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