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While managing stakeholder expectations speaks to the essence of project management and is a key objective of all project definition, planning, and control activities, it is often ignored in introductory project management books. Why? Well, I think there are many reasons, but there are two main ones. One, many consider it to be an advanced project management topic. Two, many people do not know how to manage expectations and thus just lump it with other project management activities.
While I agree that is very difficult to isolate strict expectation management activities or to talk about managing expectations without discussing other aspects of project management, there is tremendous value in taking a concentrated look at this: