7. Becoming an Outside-in Developer

“...We derive our success from careful adherence to a common-sense approach: We treat our customers well, we give our employees respect and opportunities to grow, and we know that if we stick to these two rules, profits and growth will naturally follow.”

—Andy Taylor^[1]

^[1] Andy Taylor, chairman and CEO of Enterprise Rent-A-Car, quoted in Kirk Kazanjian, Exceeding Customer Expectations (New York: Currency Books/Doubleday, 2007).

At this point, we expect that you understand why we say outside-in development techniques increase the likelihood of delivering software that makes your stakeholders successful. Software development is, of course, a team activity, and you may be wondering how to bring outside-in thinking and techniques to your team.