Copyright

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Library of Congress Cataloging-in-Publication Data

Johnston, Robert E.

        The power of strategy innovation: a new way of linking creativity and
   strategic planning to discover great business opportunities/ Robert E.
   Johnston, Jr., J. Douglas Bate.
           p.    cm.
      Includes bibliographical references and index.

ISBN 0-8144-0768-4

      1. Strategic planning.   I. Bate, J. Douglas. II. Title.

     HD30.28.J657       2003
     658.4'012—dc21

                                                             2003004618

© 2003 Robert E. Johnston, Jr. and J. Douglas Bate.
All rights reserved.
Printed in the United States of America.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.

Printing number

10 9 8 7 6 5 4 3 2 1

Dedication

Dedicated to:

Danielle, Rob, and Em:

Your energy, humor, and love inspire me.

—Bob

Bradley and Jeffrey:

You can accomplish anything you commit to doing.

—Doug