Copyright

Acquisitions Editor:	Mehdi Khosrow-Pour
Senior Managing Editor:	Jan Travers
Managing Editor:	Amanda Appicello
Development Editor:	Michele Rossi
Copy Editor:	Maria Boyer
Typesetter:	Amanda Appicello
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Published in the United States of America by
               Idea Group Publishing (an imprint of Idea Group Inc.)
               701 E. Chocolate Avenue, Suite 200
               Hershey PA 17033
               Tel: 717-533-8845
               Fax: 717-533-8661
               E-mail: cust@idea-group.com
               Web site: http://www.idea-group.com

and in the United Kingdom by
               Idea Group Publishing (an imprint of Idea Group Inc.)
               3 Henrietta Street
               Covent Garden
               London WC2E 8LU
               Tel: 44 20 7240 0856
               Fax: 44 20 7379 3313
               Web site: http://www.eurospan.co.uk

Copyright © 2005 by Idea Group Inc. All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.

              Library of Congress Cataloging-in-Publication Data

Strategies for generating e-business returns on investment / Namchul Shin, editor.
          p. cm.
   Includes bibliographical references and index.
   ISBN 1-59140-417-7 (hardcover) -- ISBN 1-59140-418-5 (pbk.) -- ISBN 1-59140-419-3 (ebook)
 1. Electronic commerce--Technological innovations. 2. Electronic commerce--Technological
innovations--Cost effectiveness. 3. Electronic commerce--Information technology. I. Shin,
Namchul, 1962-
   HF5548.32.S782 2004
   658.8′72--dc22
                                                                     2004003757

British Cataloguing in Publication Data

A Cataloguing in Publication record for this book is available from the British Library.

All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher.