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    Chapter 7. Case study: Lessons from the Japanese car industry in a global ag...

    7. Case study: Lessons from the Japanese car industry in a global age

    “The sound strategist offers battle only after victory has been guaranteed.”

    —Sun Tzu

    “The Japanese came from nowhere after World War II . . . to achieve global leadership in industries thought to be dominated by western impregnable giants: cars, motorcycles, watches, cameras, optical instruments, steel, shipbuilding, pianos, radios, TVs, audio equipment, calculators, copying machines.”

    —Philip Kotler


      

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