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Chapter 7. Case study: Lessons from the Japanese car industry in a global ag...

7. Case study: Lessons from the Japanese car industry in a global age

“The sound strategist offers battle only after victory has been guaranteed.”

Sun Tzu

“The Japanese came from nowhere after World War II . . . to achieve global leadership in industries thought to be dominated by western impregnable giants: cars, motorcycles, watches, cameras, optical instruments, steel, shipbuilding, pianos, radios, TVs, audio equipment, calculators, copying machines.”

Philip Kotler


  

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