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Chapter 6. Build Trust > Fixing Broken Bridges

Fixing Broken Bridges

To understand how to repair broken bridges, we must understand how trust develops. Naturally, trust develops through direct experience of someone’s behavior over time. The importance of direct experience cannot be overstated. Direct experience provides the most immediate way to shape mindsets across stakeholder groups.

Here businesspeople themselves have an important role to play in restoring trust in BoP markets. In many cases, direct experience with business practices suggests a lack of ethics and an absence of concern for the public good. This is the reason why fostering an Archimedean mindset is so important in BoP markets.


  

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