Where to Go from Here

This book is as much about strategy development and execution as it is about the plan itself. If you want to spend time on strategy development, go to Parts II, III, and IV. On the other hand, if you just want to put your plan together, go to Parts I and V.

Another approach to tackling this book is to consider your own thinking and education style. What gets you excited? How do you like to think? Here's a detailed approach for navigating through this book, based on your skills and personality:

• Big-picture thinkers: You may love Chapters 5, 6, 11, and 17 because they're future-oriented and focus on what's possible.
• Analytical minds: Chapters 4, 7, 8, 9, 10, and 17 are for those of you who always look at the what ifs. These chapters look at how to use data from your internal and external environments to develop a list of possible strategies.